06134532 is referenced by 795 patents and cites 13 patents.

A system and method for selecting and presenting personally targeted entities such as advertising, coupons, products and information content, based on tracking observed behavior on a user-by-user basis and utilizing an adaptive vector space representation for both information and behavior. The system matches users to entities in a manner that improves with increased operation and observation of user behavior. User behavior and entities (ads, coupons, products) and information (text) are all represented as content vectors in a unified vector space. The system is based on an information representation called content vectors that utilizes a constrained self organization learning technique to learn the relationships between symbols (typically words in unstructured text). Users and entities are each represented as content vectors.

Title
System and method for optimal adaptive matching of users to most relevant entity and information in real-time
Application Number
8/971091
Publication Number
6134532
Application Date
November 14, 1997
Publication Date
October 17, 2000
Inventor
Joel L Carleton
San Diego
CA, US
Ted E Dunning
San Diego
CA, US
Kenneth B Brown
San Diego
CA, US
Gerald S Russell
San Diego
CA, US
Bradley D Kindig
Poway
CA, US
Richard S Pugh
Poway
CA, US
William R Caid
San Diego
CA, US
Michael A Lazarus
Del Mar
CA, US
Agent
Knobbe Martens Olson & Bear
Assignee
Aptex Software
CA, US
IPC
G06F 17/60
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