06014638 is referenced by 677 patents and cites 14 patents.

A system for customizing content and presentation of content for computer users is disclosed. The system monitors and records a user's navigational choices to determine the user's needs and preferences for subsequent computer displays. Displays are customized in accordance with the user's needs and preferences. In a preferred embodiment of the present invention, an electronic marketing and shopping system accessible via the WWW is described. The shopping environment--including the opportunities presented to the shopper (content) and the appearance of the displays (presentation of content)--is customized according to the shopper's preferences. The functions of data collection and display customization are performed automatically by the electronic shopping system. To customize the environment, various attributes of Web pages or other displays provided by participating merchants are modified as they are accessed by shoppers using the system.

Title
System for customizing computer displays in accordance with user preferences
Application Number
8/654529
Publication Number
6014638
Application Date
May 29, 1996
Publication Date
January 11, 2000
Inventor
William A Luddy
Columbus
OH, US
Gary L Burge
Powell
OH, US
Agent
Standley & Gilcrest
Assignee
America Online
VA, US
IPC
G07G 7/12
G06F 17/60
G06F 15/62
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