06006197 is referenced by 281 patents and cites 9 patents.

A Web advertising measurement system that correlates the number of impressions of Web advertisements with post-impression transactional activity to measure the effectiveness of the advertisements. When a user clicks on a banner advertisement, an impression is established and the user's identification is recorded. Then, when the user undertakes post-impression transactional activity such as downloading software related to the advertisement, ordering products and services related to the advertisement, and so on, the transactional activity along with the user's identification is recorded. Based on the user identifications, the number of impressions associated with the advertisements are correlated to the post-impression transactional activity as a measure of effectiveness of each advertisement.

Title
System and method for assessing effectiveness of internet marketing campaign
Application Number
9/62877
Publication Number
6006197
Application Date
April 20, 1998
Publication Date
December 21, 1999
Inventor
Thomas B Bolt
Encinitas
CA, US
Christopher E d Eon
San Diego
CA, US
Agent
John L Rogitz
Assignee
StraightUp Software
IPC
G09F 27/00
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