05995134 is referenced by 53 patents and cites 41 patents.

A method and apparatus for enticing a passive television viewer by automatically playing promotional presentations of selectable options in response to the viewer's inactivity. One embodiment of the invention presents the passive viewer with a set of selectable options. If the viewer does not select an option from the set of selectable options within a predetermined amount of time, the invention then displays a promotional presentation of a first option from the set of selectable options. A more specific embodiment of the invention displays the promotional presentation of the first option by (1) requesting promotional data concerning the first option from a service source through a communication network, and (2) receiving the promotional data from the service source through the communication network.

Title
Method and apparatus for enticing a passive television viewer by automatically playing promotional presentations of selectable options in response to the viewers inactivity
Application Number
8/572540
Publication Number
5995134
Application Date
December 14, 1995
Publication Date
November 30, 1999
Inventor
Michael T Hayashi
Aurora
CO, US
Agent
F A Holland & Hart Sirr
Robert G Crouch
Assignee
Time Warner Cable
CT, US
IPC
H04H 7/10
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