05991735 is referenced by 859 patents and cites 10 patents.

Computer network method and apparatus provides targeting of appropriate audience based on psychographic or behavioral profiles of end users. The psychographic profile is formed by recording computer activity and viewing habits of the end user. Content of categories of interest and display format in each category are revealed by the psychographic profile, based on user viewing of agate information. Using the profile (with or without additional user demographics), advertisements are displayed to appropriately selected users. Based on regression analysis of recorded responses of a first set of users viewing the advertisements, the target user profile is refined. Viewing by and regression analysis of recorded responses of subsequent sets of users continually auto-targets and customizes ads for the optimal end user audience.

Title
Computer program apparatus for determining behavioral profile of a computer user
Application Number
634900
Publication Number
5991735
Application Date
August 11, 1998
Publication Date
November 23, 1999
Inventor
Thomas A Gerace
Cambridge
MA, US
Agent
Hamilton Brook Smith & Reynolds P C
Assignee
Be Free
MA, US
IPC
G06F 19/00
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