05974398 is referenced by 559 patents and cites 8 patents.

Interactive information and entertainment service customers see advertisers' bids for their attention which are displayed on their display screens and choose which advertisements to view. For each advertisement viewed, the advertisers' bid amount would pay for a portion of the user's service or usage charge. A display on the user's terminal screen includes the advertisers most willing to pay for the user's attention and the dollar amount bid. If the user chooses to see a particular advertiser's message, then the user is reimbursed, or a credit is applied to the user's service account for the amount of the bid promised by the advertiser whose message was viewed. Customer interest profiles and service usage data collected by the service provider are used to identify particular user characteristics to advertisers. Advertisers define user characteristics of particular desirability and place a dollar value on having messages viewed by individual users based on the desirability of the user.

Title
Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services
Application Number
8/838863
Publication Number
5974398
Application Date
April 11, 1997
Publication Date
October 26, 1999
Inventor
Kenneth Mervin Huber
Red Bank
NJ, US
Bruce Lowell Hanson
Little Silver
NJ, US
Assignee
AT&T
NJ, US
IPC
G06F 17/60
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