05948061 is referenced by 1758 patents and cites 13 patents.

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

Title
Method of delivery, targeting, and measuring advertising over networks
Application Number
8/738634
Publication Number
5948061
Application Date
October 29, 1996
Publication Date
September 7, 1999
Inventor
Kevin Joseph O Connor
New York
NY, US
Dwight Allen Merriman
New York
NY, US
Agent
Allan Jacobson
Assignee
Double Click
NY, US
IPC
G06F 151/00
G06F 17/30
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