05848396 is referenced by 1674 patents and cites 10 patents.

Computer network method and apparatus provides targeting of appropriate audience based on psychographic or behavioral profiles of end users. The psychographic profile is formed by recording computer activity and viewing habits of the end user. Content of categories of interest and display format in each category are revealed by the psychographic profile, based on user viewing of agate information. Using the profile (with or without additional user demographics), advertisements are displayed to appropriately selected users. Based on regression analysis of recorded responses of a first set of users viewing the advertisements, the target user profile is refined. Viewing by and regression analysis of recorded responses of subsequent sets of users continually auto-targets and customizes ads for the optimal end user audience.

Title
Method and apparatus for determining behavioral profile of a computer user
Application Number
8/634900
Publication Number
5848396
Application Date
April 26, 1996
Publication Date
December 8, 1998
Inventor
Thomas A Gerace
Cambridge
MA, US
Agent
Hamilton Brook Smith & Reynolds P C
Assignee
Freedom of Information
MA, US
IPC
G06F 19/00
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