05774170 is referenced by 830 patents and cites 9 patents.

This invention enhances television (and radio) advertising by targeting, delivering and displaying electronic advertising messages (commercials) within specified programming in one or more pre-determined households (or on specific display devices) while simultaneously preventing a commercial from being displayed in other households or on other displays for which it is not intended. Commercials can be delivered to specified homes or displays via either over-the-air or wired delivery systems.

Title
System and method for delivering targeted advertisements to consumers
Application Number
8/354620
Publication Number
5774170
Application Date
December 13, 1994
Publication Date
June 30, 1998
Inventor
Robert G Beauregard
66 E. Parkway, Apt 1J, Scarsdale, 10583
NY, US
Tom Alison
280 Barrataria Dr., St. Augustine, 32086
FL, US
Walter S Ciciora
45 Hulls Farm Rd., Southport, 06490-1027
CT, US
Kenneth C Hite
3 Center Knolls, Bronxville, 10708
NY, US
Agent
Ostrolenk Faber Gerb & Soffen
IPC
H04N 7/10
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