A heads-up display unit provided with a display device serving as display image forming means which displays a display image. A hologram serves as a reflecting means, and reflects the display light emitted from the display device, causing reflection of the display image on the interior surface of a vehicle's windshield. A display image is formed outside the windshield towards the front of the vehicle. A concave mirror having a different focal length in different directions is recorded in the hologram serving as a reflecting means so as to offset distortion of the display image caused by curvatures of the windshield. This construction makes it possible to cause the windshield to display a display image free from distortion.