A method and apparatus routes user information including confidential information and other information to a vendor in a secure manner without requiring the user to transmit information in a secure manner. The user provides a user identifier and information including confidential information to a response collector, who relates the user identifier to the user information. The response collector may verify the information to protect against fraud. An information provider provides an application identifier and vendor routing information to a response collector, who relates the vendor routing information to the application identifier. The application identifier corresponding to the vendor is broadcast to the user via an interactive information system application, and the interactive information system sends the application identifier, a user identifier and other response information to a response collector as directed by the user and the interactive information system application. The response collector may then route the user's information and other response information to the vendor according to the vendor routing information. The user may send anonymous responses in the same manner without sending the user identifier to the response collector.