An innovative but easy to use on-line program list is provided to provide the user of a multiple channel television broadcast system a wealth of programming information in a simple format that is easy to understand. The guide enables the user to easily select a particular program to watch or to watch in the future. Unlike prior art television guides, the present invention presents a program list that is oriented according to the program instead of the channel. In particular, the program list provides program information and the times the program is broadcasted the displayed timeframe. This is particularly useful for viewing in one simple and easy-to-read format the start times of a pay-per-view program, which may, for example, be broadcasted every 1/2 hour over a variety of channels.