An apparatus for providing a customer of a television system with virtual personal channel which being selected delivers a television program of the most personal interest no matter on which channel and at what time the program is physically transmitted. Descriptive and time/channel data of scheduled TV programs are broadcasted through a communication medium from the system headend to customer terminal prior to transmission of programs themselves. In customer terminal all scheduled TV programs are evaluated by a computer that stores customer profile data and controls customer video receiver and video recorder. Whenever customer selects personal channel the computer switches the video receiver to a physical channel on which a program having the best evaluation is transmitted. The best program of the day or the week is recorded and can also be presented as current program of personal channel.