05401946 is referenced by 129 patents and cites 12 patents.

Advertisements and promotions to which a consumer has been exposed are monitored together with the subsequent purchasing behavior of that consumer. The information is combined to analyze whether and to what extent the advertisements and/or promotions influenced the consumer's purchases. Purchases are monitored by producing a machine readable record thereof with a store cash register. The consumer inserts this record into a home unit which stores this information. The home unit is also capable of issuing a reward to the consumer for cooperating. Also, the advertising, promotion and/or purchase data is classified by the home unit into selected categories which can be accessed by a computer for further processing to provide, for example, certain test results of interest relatively quickly because only a portion of all the collected data needs to be analyzed.

Title
Technique for correlating purchasing behavior of a consumer to advertisements
Application Number
7/733763
Publication Number
5401946
Application Date
July 22, 1991
Publication Date
March 28, 1995
Inventor
Lee S Weinblatt
797 Winthrop Rd., Teaneck, 07666
NJ, US
Agent
Frishauf Holtz Goodman & Woodward
IPC
G07G 1/00
G06F 15/21
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