05233423 is referenced by 339 patents and cites 9 patents.

A television receiver is equipped with a graphics generator which is capable of generating a single or multiple graphic images from data representing commercial advertisements stored in a memory device. The elements of this arrangement include a micro-controller, a memory device, a graphics and memory controller, a pallet controller and a video switch. The images corresponding to the commercial advertisements are displayed to the consumer when a control function of the television receiver is activated. Alternatively, the images may be displayed in response to an internal clock. The images presented may be static or animated and may occupy a small portion of the screen or the full screen.

Title
Embedded commericals within a television receiver using an integrated electronic billboard
Application Number
7/618349
Publication Number
5233423
Application Date
November 26, 1990
Publication Date
August 3, 1993
Inventor
Joseph P Bingham
Knoxville
TN, US
Forest E Jernigan
Morristown
TN, US
Agent
Edward W Goodman
Assignee
North American Philips Corporation
NY, US
IPC
H04N 5/272
H04N 5/268
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