A reduced first surface reflectivity electrochromic/electrochemichromic rearview mirror assembly provides improved glare reduction and substantially less noticeable double imaging. Preferably, the assembly includes an anti-reflective layer or coating on the outermost, front surface of the front glass substrate/panel. The coating can be a single thin film or a multiple layer thin film stack of suitable durability and index of refraction. Alternately, a gradient refractive index layer produced by surface leaching, dip coating and heating, or ion implantation may be used. The invention is especially useful in electrochemichromic mirror assemblies having a laminated front glass where unwanted total reflection and double imaging could otherwise be pronounced because of opportunities for nonparallel attachment of the multiple glass substrates.