A display unit for a consumer product such as a compact disk, digital audio tape, cassette tape or video tape. The display unit includes a frame having at least one generally rectangular opening adapted to receive the consumer product therewithin. The opening is defined by parallel top and bottom frame portions joined by parallel side frame portions. The frame has a front side through which the consumer product can be placed in the opening and a rear side opposite thereof. The display unit is also formed such that one of either the top and bottom frame portions or the side frame portions is spaced apart by a greater distance then the corresponding vertical or horizontal dimension, respectively, of the consumer product and the other of either the top and bottom frame portions or the side frame portions is spaced apart by a distance substantially the same as the corresponding vertical or horizontal dimension, respectively of the consumer product. The display unit further includes a retainer associated with the one of either the top and bottom frame portions or the side frame portions which are spaced apart by the greater distance. The retainer is such that the consumer product can be repeatedly inserted into the opening and removed from the opening on demand. The retainer also is adapted to retain the consumer product in the opening until such time as the consumer product is removed on demand. With these features, the display unit is well suited for storing and/or displaying compact discs, digital audio tapes, cassette tapes, video tapes and the like.