An apparatus for storing and releasing information contains at least one reading device for reading codings arranged upon, or associated with, saleable goods. Also provided is a storage unit for storing information and a corresponding output unit. The apparatus offers to users, in department stores or the like and directly and reliably, specific information concerning products to be sold. The data processing unit comprises a programmable coding unit by means of which, on the one hand, address signals for the information and, on the other hand, associated codings are stored. By use of a reading device, and through the coding unit, the desired information is called upon from the storage unit and is made accessible on the output unit.