04603232 is referenced by 298 patents and cites 10 patents.

A method for independently centrally electronically accumulating market survey data from different content rapidly disseminated multiple inquiry market surveys from a plurality of panelist stations (14, 16, 18, 20) located at diverse locations. Variable market survey questionnaires to diverse located panelists may be remotely rapidly disseminated from a centrally located host computer (12) to the panelist stations (14, 16, 18, 20) over a common communications link (22 or 104) for individual visual display at the panelist stations (14, 16, 18, 20), such as on a CRT (42) or television set (44) or alphanumeric display (45), with the displayed questionnaires resulting from a downstream loaded set of control instructions stored in a local survey program RAM (54) whose content may be remotely varied from the head end or host computer (12). The individualized responses provided by the panelists are locally processed (34, 50), temporarily stored in a local survey data RAM (52) and subsequently transmitted back to the host computer (12) via a telephone type link (22) where they are accumulatively processed in a rapid fashion. Multiple different surveys can be downstream loaded to individual panelists, or to a subgroup of panelists, or to all panelists, and follow up surveys and/or tailored surveys can also be rapidly conducted, all under the control of the host computer (12) at the head end providing a rapid and flexible survey collection and dissemination method.

Title
Rapid market survey collection and dissemination method
Application Number
6/654102
Publication Number
4603232
Application Date
September 24, 1984
Publication Date
July 29, 1986
Inventor
George Shababb
Roslyn Heights
NY, US
Lawrence G Kurland
Melville
NY, US
Agent
Stiefel Gross Kurland & Pavane
Assignee
NPD Research
NY, US
IPC
H04M 11/00
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