A load management system for a power network which both addresses remote load controllers and acquires load data through a retransmission network. A central controller processes power load a data and generates digital messages which address loads and command the selective connection and disconnection of loads. The central controller transmits the generated digital messages via radio frequency transmissions. Programmable retransmission stations receive, decode and directionally retransmit the digital messages. Addressable remote load controllers receive and decode transmitted digital messages and operate to connect and disconnect loads in response to command messages received by the addressed load controllers. Addressable data acquisition units sense loads at points in the power network and operate to generate digital load data messages. Retransmission stations receive load data messages from the addressable data acquisition units and retransmit load data messages through the retransmission network to the central controller. Yet other digital messages are translated into paging signals and disseminated to remote paging units.