A stock or cattle prod for applying an electric shock to stock to induce them to move when loading them for transportation or through a cattle chute or the like comprises a handle having a high voltage generator and a battery therein. A head, which is angularly rotatable relative to the handle structure, is provided, this head having electrical contact means adapted to electrically, conductively contact said handle in any selectable angular position therebetween the head being adapted to extend forward from said handle and comprising a shaft carrying the contact means and, forward from this shaft terminating in a pair of spaced conducting tips or electrodes. The handle is constructed to insulate and protect the high voltage conductors and to provide a convenient switch for energizing the tips. The handle and shaft are constructed to afford rotation of the tips to any desired angle with respect to the operator's hand, both the handle and head being provided with external electrical insulation means effective to protect the operator from the electrical shock voltage, insulation while maintaining the electrical connections to the tips. The head on which the tips are mounted is relatively flat and is adapted to be held in face engagement with an animal's body, this facilitating the effective handling of the prod during use.