A system and method for vending digital video discs is provided. A request is received from a user to complete a rental transaction for a first digital video disc. A database is queried to determine whether a quantity of a set of second digital video discs in a vending inventory exceeds a predetermined threshold. A discount offer notification is presented to the user to rent one of the set of second digital video discs, upon determining that the quantity of the set of second digital video discs exceeds the predetermined threshold. A second request from the user to rent one of the second set of digital video discs is received, and one of the set of second digital video discs is vended to the user.