A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user and credit card information associated with a credit card of the user used to purchase the first product or first service; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the credit card information, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility.

Title
Presentation of Sponsored Content on Mobile Device Based on Transaction Event
Application Number
14/320583
Publication Number
20140315527 (A1)
Application Date
June 30, 2014
Publication Date
October 23, 2014
IPC
H04M 3/493
View Original Source