Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals.

Title
System and Method for Improving the Performance of Electronic Media Advertising Campaigns Through Multi-Attribute Analysis and Optimization
Application Number
13/099608
Publication Number
20110238487
Application Date
May 3, 2011
Publication Date
September 29, 2011
Inventor
Jason Lenderman
San Diego
CA, US
James R Weisinger
Belmont
CA, US
Sanjay Ranka
Cupertino
CA, US
Sachin Kumar
Eagan
MN, US
Richard E Chatwin
Mountain View
CA, US
E Diane Chang
Mountain View
CA, US
Assignee
Google
CA, US
IPC
G06Q 30/00
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