A system for and method for placement of advertisement content at an electronic reader device is presented. The system and method comprise an acquisition module configured to receive via a network a plurality of first electronic content from a first source and a plurality of second electronic content from a second source, wherein the plurality of first electronic content includes a first electronic content map and the plurality of second electronic content includes a second electronic content map, a storage module configured to store the plurality of first electronic content and the plurality of second electronic content, a selection module configured to select at least some of the plurality of first electronic content and the plurality of second electronic content for presentation, and a presentation module configured to present the selected electronic content at the electronic reader device according to at least one of the first electronic content map and the second electronic content map.

Title
System and method for advertisement placement in an electronic reader device
Application Number
12/575009
Publication Number
20110082724
Application Date
October 7, 2009
Publication Date
April 7, 2011
Inventor
Ruze Richards
Holmdel
NJ, US
John Rivlin
Palo Alto
CA, US
William Leshner
San Diego
CA, US
Garth Conboy
La Jolla
CA, US
Brady Duga
Carlsbad
CA, US
Vincent LE CHEVALIER
San Jose
CA, US
Assignee
Firstpaper
NY, US
IPC
G06F 07/10
G06F 17/30
G06Q 30/00
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