A method is provided. The method includes receiving at a central system advertisement identifiers associated with one or more advertisements, receiving one or more identifiers of web locations to be targeted by the advertisements, receiving one or more non-keyword bids for a display of each of the advertisements, and generating a score associated with each of the one or more advertisements using the non-keyword bid in an advertising auction.

Title
Site-Targeted Advertising
Application Number
12/047239
Publication Number
20080294524
Application Date
March 12, 2008
Publication Date
November 27, 2008
Inventor
Deepak Jindal
San Francisco
CA, US
Leora Ruth Wiseman
Sunnyvale
CA, US
Sumit Agarwal
Mountain View
CA, US
Brian Axe
Portola Valley
CA, US
Gregory Joseph Badros
Palo Alto
CA, US
Agent
Fish & Richardson PC
MN, US
Assignee
Google
CA, US
IPC
G06Q 30/00
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