Techniques for using advertising to fund the use of client-side or network-side data access services by a user of a personal electronic device are discussed. Digital advertising content is associated with data items accessible via a particular data access service at a variety of processing locations, using a variety of techniques. An account having an account balance is used to record exchanges of consideration between the user and the data access service. When the user uses the personal electronic device to access data items via the data access service, the account balance is adjusted to reflect a consideration provided by the data access service. When the user consumes digital advertising content, the account balance is adjusted to reflect consideration provided by the user. In this manner, the account serves as a medium for the advertising source to fund the use of the data access service.

Title
Advertising funded data access services
Application Number
11/725725
Publication Number
20080232561
Application Date
March 20, 2007
Publication Date
September 25, 2008
Inventor
Myron C Thomas
Newcastle
WA, US
Darren R Davis
Woodinville
WA, US
Robert Hildreth
Bellevue
WA, US
Agent
Microsoft Corporation
WA, US
Assignee
Microsoft Corporation
WA, US
IPC
H04M 01/64
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