The present invention provides a system for implementing a loyalty program on a network-wide level. The system associates UPC and SKU data on a network level to reward consumers and/or to analyze the data for a variety of business purposes, such as market segmentation analyses and/or analyses relating to consumer spending behaviors or patterns, for example. In accordance with one aspect of the invention, the network may comprise any number of participants, including consumers (such primary and supplementary members of an aggregate consumer account), retailers (and any of their employees), manufacturers, third-party providers, and the like. In accordance with one aspect, the system enables participation by supplementary members who are associated with a primary member and, in this manner, facilitates the tracking of supplementary member purchasing behavior, reward points earning behavior, and reward points redemption behavior. In accordance with another aspect, the system permits instant enrollment of consumers at a retailer point-of-sale using information that the retailer has previously gathered from the consumer. In accordance with another aspect, the system facilitates the compilation of a purchaser profile, which may be used for a variety of purposes, including various types of marketing analyses.

Title
System and method for networked loyalty program
Application Number
11/864241
Publication Number
20080077499
Application Date
September 28, 2007
Publication Date
March 27, 2008
Inventor
Elizabeth Hilton Segel
New York
NY, US
Joseph Fernandes
New York
NY, US
Michel P Zeisser
New York
NY, US
Seraj Bharwani
Boston
MA, US
Laura Lang
Fairfield
CT, US
Joanne Zaiac
New York
NY, US
Johnson Lam
Ridgewood
NJ, US
Jason Ewell
Ridgewood
NJ, US
Christine D Ciccarone
Robbinsville
NJ, US
Kendall Sneddon
Summit
NJ, US
John Hayes
Alendale
NJ, US
Scott M Greenhut
New York
NY, US
Donna A Antonucci
Hoboken
NJ, US
Theodore S Voltmer
Caldwell
NJ, US
Fauziah B ARIFF
New York
NY, US
Agent
Fitzpatrick Cella Harper & Scinto
NY, US
Assignee
American Express Travel Related Services Co
NY, US
IPC
G06F 17/00
G06Q 10/00
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