An advertiser can request to advertise on a property (online or offline) that does not participate in advertising network. The advertiser may specify how much it would be willing to pay to advertise on the property, among other constraints (e.g., time, geotargeting, etc.) An advertising network or an independent entity can contact the non-participating property, and may include information about the interest that advertiser(s) have expressed in advertising on the property. The information may be some value aggregated over a number of advertisers. The form of the contact (e.g., email, telephone call, in person visit, etc.) can be a function of the level of interest expressed.

Title
Determining or scoring properties to solicit to join ad network using advertiser or aggregated advertiser interest
Application Number
11/112715
Publication Number
20060242012
Application Date
April 22, 2005
Publication Date
October 26, 2006
Inventor
Leora Wiseman
Sunnyvale
CA, US
Hunter Walk
San Francisco
CA, US
Gokul Rajaram
Mountain View
CA, US
Gregory Joseph Badros
Mountain View
CA, US
Brian Axe
San Francisco
CA, US
Sumit Agarwal
San Carlos
CA, US
Agent
Straub & Pokotylo
NJ, US
IPC
G06Q 30/00
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