An interactive media delivery system enables interactive media programming to a multimedia device and also tracks a subscriber's use of the multimedia device. For example, the device tracks events, such as a change in programming, a change in channel selection, and/or the subscriber's interaction with a particular interactive services application. Each event may be stored as an event record in a database, and one or more of the event records may be merged with content data to form event timelines of programming or other activity to the multimedia device over a selected time period. Further, timelines may be analyzed to generate ratings and other information about programming and may also be correlated with demographics data for marketing analysis.

Title
Method and system for tracking network use
Application Number
11/154248
Publication Number
20050235318
Application Date
June 16, 2005
Publication Date
October 20, 2005
Inventor
John R Stefanik
Atlanta
GA, US
Scott R Swix
Duluth
GA, US
Fred Thomas Danner
Colorado Spring
CO, US
John Christopher Batten
San Jose
CA, US
Edward Rowland Grauch
Atlanta
GA, US
Agent
Bambi Faivre Walters
VA, US
IPC
G06F 17/60
H04N 07/16
H04H 09/00
H04N 05/445
G06F 13/00
H04N 07/25
H04N 07/18
View Original Source