A marketing optimization module automatically obtaining multi-dimensional marketing data from a market client. The marketing optimization module automatically organizes at least a part of the multi-dimensional marketing data into one or more marketing categories. The marketing optimization module then analyzes all of or a part of the multi-dimensional marketing data to facilitate the optimization of a marketing investment.

Title
Marketing optimization system
Application Number
10/426596
Publication Number
20040093296
Application Date
April 30, 2003
Publication Date
May 13, 2004
Inventor
John C Wells
Weston
MA, US
Michael P Skrzypczak
Hopkinton
MA, US
Ellen Pedersen
Medfield
MA, US
Michael LJ Hackney
Groton
MA, US
Carol R Peo
Stow
MA, US
Jeffrey Q Reagen
Mendon
MA, US
William L Phelan
Acton
MA, US
Agent
Testa Hurwitz & Thibeault
MA, US
IPC
G06F 17/60
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