20020077130-A1 is referenced by 1 patents.

A system and method is provided for inserting messages, and in particular, commercial information or advertisements, into a wireless mobile communication that are targeted to a subscriber of a Cellular Personal Communications Service (C/PCS) or a Global Mobile Personal Communications Service (GMPCS). In a preferred embodiment, the messages are targeted to the subscriber of the service on the basis of the wireless mobile location of the terminal at the time of the wireless mobile communication. In an alternative embodiment, the messages are further targeted to the subscriber on the basis of demographic and personal preference data pertaining to the subscriber. In another alternative embodiment, the messages are further targeted to the subscriber on the basis of the responses made to the messages previously provided to the subscriber. In another alternative embodiment, the messages are further targeted to the subscriber on the basis of the historical movement patterns of the subscriber. In yet another alternative embodiment, the subscriber is queried at the conclusion of a targeted message, at the conclusion of a group of targeted messages or at the conclusion of the wireless mobile communication, to select one of several options. Based on the subscriber's response, the system may provide additional information relating to the targeted message previously provided to the subscriber, insert another message into the wireless mobile communication, forward a voice mail, e-mail or facsimile copy of the targeted message to the subscriber, or establish a direct telecommunications or other data link with a representative of the sponsor of the message, such as a telemarketer. The system includes at least a wireless mobile terminal, a Base Transceiver Station and a Call Management System. The method of the invention includes at least the steps of (1) compiling a first database of pre-selected messages to be targeted to the subscriber and predetermined criteria for choosing the messages to be targeted to the subscriber; (2) transmitting a wireless mobile communication comprising a call signal and Wireless Mobile Location Data included with the call signal; and (3) utiliing the predetermined criteria for choosing a message from the plurality of pre-selected messages to be targeted to the subscriber on the basis of the wireless mobile location of the terminal.

Title
System and method for providing targeted messages based on wireless mobile location
Application Number
9/213387
Publication Number
20020077130
Application Date
December 10, 1998
Publication Date
June 20, 2002
Inventor
Craig A Owensby
WASHINGTON
DC, US
Agent
Reed Smith
PA, US
Agent
Louis M Heidelberger
PA, US
IPC
H04Q 07/20
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