An Internet business model for conducting distribution of audio and multimedia programs, including the buying and selling of the advertisment space in the programs, integrating the selected ads into the programs, and distributing them to the listeners/viewers, using the internet. The Method includes techniques for accounting for royalties and fees associated with the distribution of the programming content as well as a open market for ad slot pricing based on consumer demand.

Title
Internet business model for the production, market making and distribution of audio and multimedia programs
Application Number
9/769093
Publication Number
20010049824
Application Date
January 24, 2001
Publication Date
December 6, 2001
Inventor
Laurence H Cooke
Los Gatos
CA, US
Stanley C Baker
San Jose
CA, US
Agent
Woodside I P Law Group
CA, US
Agent
Michael Hetherington
CA, US
IPC
H04N 07/173
H04N 07/10
H04N 07/25
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