0822535-A2 is referenced by 136 patents and cites 5 patents.

A system and method for providing targeted, interactive, multimedia advertisements and electronic commerce capability on a hypertext network. Advertising software from a server is loaded on a user's client computer through a browser at the user's request. The display screen of the client computer is partitioned into a browser area, which retains the full functionality of the underlying browser, and advertising area. Controls affecting the presentation and content of the advertisements streamed from the server to the client computer are available to the user in the advertising area, as are secure purchase and electronic coupon controls.

Title
Interactive multimedia advertising and electronic commerce on a hypertext network
Application Number
EP19970113326 19970801
Publication Number
0822535 (A2)
Application Date
August 1, 1997
Publication Date
February 4, 1998
Inventor
Roesler Marina Lima
US
Apte Jitendra
US
Assignee
At & T
US
IPC
G06F 17/60
G06F 17/30
G09F 27/00
G09F 27/00
G06Q 90/00
G06Q 30/00
G06F 17/30
G06Q 90/00
G06Q 30/00
G06F 17/30
G09F 27/00
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